Do New Luxury Hotel Promotions Harm Member Customers?

Creating, sustaining, and growing the learning culture of a new luxury hotel

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

How Different Is New Luxury From Old Luxury ?

Safeguarding Your Customers: The Guest's View of Hotel Security

A study of 930 hotel guests found relatively high acceptance of certain security measures, along with a willingness to pay extra for some of them. In particular, respondents were favorable to security cameras and requiring photo identification, and they would support having a first-aid kit in every hotel room. Study participants were mixed on more intrusive security efforts, such as metal detec...

When Do Luxury Cars Hit the Road?

In this paper, we focus on studying the appearing time of different kinds of cars on the road. This information will enable us to infer the life style of the car owners. The results can further be used to guide marketing towards car owners. Conventionally, this kind of study is carried out by sending out questionnaires, which is limited in scale and diversity. To solve this problem, we propose ...